Building custom e-commerce that actually sells
We work collaboratively with brands and their creative teams to build custom commerce experiences that actually perform. We specialize in Shopify + Sanity implementations - no templates, complete design freedom, lightning-fast performance.
Founded by Edward, Dock90 is a technology studio that builds websites. We primarily work with businesses generating $2-10M in annual revenue who are ready to invest in their digital presence.
We also specialize in performance optimization, making sure your beautiful new site actually converts visitors into customers. Fast sites sell more, and we make sure yours fly.
The practice is intentionally human-sized. We're not trying to become the next big agency or get acquired. Instead, we're building a sustainable, focused business that can adapt and evolve while maintaining the personal attention that makes great work possible.
Services
E-commerce Development
Custom online stores built with headless Shopify and Sanity CMS. We create fast, flexible shopping experiences that scale with your business and integrate seamlessly with your existing tools.
Technical Strategy & Implementation
We bridge the gap between design vision and technical reality. From architecture planning to integration strategy, we ensure your project is built right from the ground up, often partnering with your design team to bring their vision to life.
Performance Optimization
Fast sites convert better. We optimize your e-commerce site for speed, Core Web Vitals, and mobile performance, turning visitors into customers with measurable improvements that directly impact your bottom line.
How We Work
New e-commerce projects typically take between 3-6 months, from initial strategy through design collaboration and development to launch.
Whether you've been referred by a colleague or found our work online, we start with a conversation about your goals and a project scoping session. If it feels like a good fit, we move forward together.
It's common for clients to come to us with design partners already in place, and we love collaborating with creative teams to bring visions to life. If you need design recommendations, we're happy to connect you with our network of trusted collaborators.
Development
With approved designs in hand, we begin building your custom e-commerce experience. Live staging links are provided at designated checkpoints as we work toward a complete build. Weekly standups keep everyone aligned during this phase. This is a comprehensive build of all deliverables in the project scope.
Content & QA
We work with your team to provide a content outline specifying all required copy and asset specifications. We then train your team on managing content in the CMS, with example pages and products fully populated as guides.
Once content is in place, we begin QA with a structured process: we provide a bug tracker for organized feedback and reserve a fixed period (typically one week) for both teams to review the staging site and note any tweaks or fixes needed. During launch preparation, we address all requests with frequent check-ins and daily communication as needed.
Launch & Support
After QA completion, we launch your site and hand off all hosting information, credentials, and documentation.
We provide 30 days of post-launch support for smooth operation, covering small fixes, CMS tutorials, and general guidance. After this period, ongoing support options include project-based work, maintenance retainers, or technical consultation.
Performance Optimization (Post-Launch)
Once your site is live and we have real user data, we offer performance optimization services as a separate engagement. While we build all sites to be fast from day one, ongoing performance tuning based on actual traffic patterns and user behavior helps maximize speed and user experience.
This approach ensures your site launches performant, then we can fine-tune based on real-world data for even better results.
Investment
Project investments range from $30k to $200k with the average being $65k*
*Based on recent project scopes including custom development, technical strategy, and performance optimization. Projects are scoped transparently based on requirements and delivered without surprises. Last updated in July 2025.
Fixed-Price Approach
We work exclusively on fixed-price engagements with clearly defined deliverables. This gives you budget certainty and ensures we're aligned on outcomes from day one. All projects include detailed scope documentation so everyone knows exactly what's being built.
Ready to build something that works as hard as you do?
Email us at edward@dock90.com or schedule a call to discuss your project.